Monday, September 1, 2014

Promo Released for Frozen Storyline in Once Upon a Time

by Grant Andrews

ABC has released a new promo for the Season 4 premier of their hit show Once Upon a Time. Season 4 will feature characters from the popular 2013 Disney film Frozen, which earned more than $1,27 billion worldwide and was critically acclaimed.

Once has seen its ratings decline sharply in its third season, but still averaged a 3.3/8 rating share in adult viewers aged 18-34, with the season 3 finale being watched by 6.8 million viewers, which can be considered strong by network standards. The studio is surely hoping to benefit from the massive popularity of Frozen to reinvigorate its aging show.

ABC is owned by Disney, and can tap into the large list of characters of their parent company in shows like Once.

The new promo shows Elsa (Georgina Haig), one of the lead characters from Frozen, strolling through Storybrooke while freezing the road beneath her as other popular characters from Once, including Jennifer Goodwin's Mary Margaret Blanchard and Colin O'Donaghue's Captain Hook, look on with concern. See the promo below and sound off with your thoughts in the comments section.